daily mirror

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead:The title block of the newspaper
Pug:Something to catch the reader's attention 
Splash Head:The lead story 
Slogan:Sums up ethos of newspaper
Dateline:The date it was published 
Kicker:Story at top of paper to draw interest in content
Byline:Gives the name of article writer
Stand first: Introductory paragraph usually in bold 

2) How much does a copy of the Daily Mirror cost?
It costs £1.20

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main stories on the CSP edition of the Daily Mirror were about the Coronation Street actor Michael Le Vell aka Kevin Webster and the one about the Royal Family "Meghan's dad WILL walk her down aisle''

4) Why is the choice of news story on the CSP front page typical of a tabloid newspaper?
It's a typical type of newspaper because of the use of slang like Bust-up and also has many images and also the language is suitable for a younger audience.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
The most dominant balance on the daily mirror is the Splash Head and also the two big images but the least dominant balance is the stand first since its in very small writing and is also 3 sentences long.
Audience

1) What is the target audience for the Daily Mirror?
The audience is 35+(lower class)

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page might be appealing for the audience because the audience is a much older audience so they would most like coronation street.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
A audience might enjoy reading the daily mirror because they have put in many pictures on the front cover. Also it has celebrities on the front cover so people who are a fan of the celebrity might want to read it,
4) Why are print newspapers generally read by older audiences?
Print newspapers are normally read by older people because younger generations have online technology and don't read newspapers

5) How is the 'Back from the Red' local election story on the double page spread constructed to appeal to Daily Mirror readers? It could seem like they are making a bigger appearance in the news again.


Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the double-page spread politics story.The Daily Mirror represents the conservatives as inferior towards the Labour Party, they do this because they do not agree to anything the Conservatives say

2) How does the Daily Mirror represent the Labour Party and its MPs. Look at the double-page spread politics story.The Daily Mirror represents the Labour Party as ethical compared to the Conservatives, they do this because they agree with Labour

3) How does the Daily Mirror represent Teresa May and Jeremy Corbyn as political leaders? Look at the double page spread politics story and in particular the use of images.
Look at the double page spread politics story. It portrays Theresa May to be a bad person who has opinions that many readers don’t agree with. Jeremy Corbyn on the other hand is agreed with and quoted as people who read the daily mirror may support him and the daily mirror is portraying him as a good man and leader 
4) Why did the Daily Mirror include a discussion about a Conservative councillor suspended for racism in the double-page spread politics story? The daily mirror represents celebrities as normal people who live ordinary lives and go through the same thing that average people go through

5) How does the Daily Mirror represent celebrity and the royal family? Look at the front page stories on the CSP edition of the Daily Mirror.


Industries

1) What company owns the Daily Mirror?Reach owns the Daily Mirror, but they were formally owned by Trinity Mirror.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?Their circle Latino has fallen drastically  They were selling 3 million copies in the 1990s  In 2019 they sold 500,000 copies

3) Why has the newspaper industry struggled in the last 20 years? They have went online and started publishing on the internet. Also they have started to make social media profiles to boost their following and attract new readers

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?IPSO stands for the Independent Press Standards Organisation and their job is to hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.Some people want a stronger regulation of British newspapers 

OSP & Videogames case study 3: Zoella

Language

Read this Marie Clare article on Zoella as an online phenomenon.

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a famous vlogger who posts daily vidoes and currently overall she's on 11.6 million subscribers.

2) What is convergence?
convergence to tend or move toward one point or one another

3) What are Zoella's videos about? Find five video titles and write them here:
*flying to new york
*decorating the house with autumn decor
*chopping my hair
*Halloween madness
*best of beauty 2017

4) What are the codes and conventions of vlogging videos?
text on screen
*outakes
*jumpcuts 
 *collaborations 
* homely setting
*props
*quirky background music
 *casual clothing

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Zoella uses media language to create her YouTube identity in order to make her seem more of a teenager so that she is able to appeal to a teenage audience (mostly females). She does this by wearing clothes that she thinks teenage girls would wearing and overall, she tries to act like a teenage girl as well as talking about teenage problems in order to make audiences relate more to her in a way.

Industries

1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
-Partnerships with superdrug,primark and other beauty product business's
-advertising on YouTube
-vlog tours (meet up with fans)
-books and makeups
-sponsorship   

2) What is a digital influencer? Why is Zoella considered a digital influencer?
A digital influencer is basically a YouTube vlogger. She is considered one as Zoella makes videos and posts them on the YouTube platform.

3) Why do companies want to place their products in Zoella's videos?
Companies want to do so as zoella is a very known person and they want to grab her viewers attention so they can buy there product.

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
It boosts yourself as you collab with well known youtubers and This means that the YouTubers featured in the videos are able to gain more views and subscribers.

5) How has Zoella moved into a more traditional media landscape in recent years?
Zoella is well known in the past years for being a volgger however she has recently been interviewed in British tv shows.
Audience

1) Who is the target audience for Zoella's channel?
Young teenagers roughly (14-18)

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 
Zoella persuades and shows the brand she using high standards and the audience go and buy her product.

3) What audience pleasures are provided by Zoella's videos and associated products?

Zoella is a very nice and generous person and she entertains her viewers whilst giving good advice to younger teenagers going through what zoella been already in the past.

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Preferred (people who love Zoella):
A nice and thoughtful youtuber who gives great advice to others in need
Oppositional (people who hate Zoella):
-Ghost writers on her book 
-acts likes very young but she's not
-expensive products she sells to young viewers of hers 

5) Why has Zoella been criticised by some people?
Zoella has been criticized many times as she posts 'adult themed' pictures and she's inspiration to younger audiences.  


Representations

Read this Independent article arguing Zoella is a bad role model for young women.

Next, read this Independent article arguing the opposite. 

1) What is your opinion on this debate - is Zoella a positive role model for young women?
Zoella is a good role model this is because she tells the audience that certain products that she gets are good and the other products she does get may be not right.As a over view she tells the audience what is right and wrong for their.

2) What representations of women are provided by Zoella?
She shows that any women can try the best to be well known and live a better lifestyle like herself.

3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
Zoella has self made her own youtube channel which has successfully gained a lot of subscribers and viewers and she's also been the top 40 best beauty blog in 2014.

4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?

Zoella presents herself as successful and well known individual by her youtube and other social medias.

5) What criticisms could be levelled at the representation of Zoella? 
One major critism is her filming whilst driving a car(2014) which is very dangerous.

Videogames case study 2: Kim Kardashian Hollywood

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective of the game is to be as famous as possible by getting attention from starnews and dating.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celebrity is one at the very top of their field. It may be a bankable movie star, a major recording artist, international sports star, social media personality, film director, mogul, or an international TV broadcaster.This is important as her lifestyle is being portrayed in the game itself.

3) How do you download the Kim Kardashian: Hollywood game?
You can download it on tablet or a iphone.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
It's based on a famous celebrity living a luxurious lifestyle and it represents kim lifestyle.

5) What characters can you play as? What characters appear in the game?

You can play as Cassio, Raul Ferro,Rival, Julio Romero,Crystal Fletcher,Steven/Steph Murphy,Chad Dylan Parker,Sandra Kirkland.

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
Younger females age are targeted as there mostly intrested in make-up dating and fashion.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

The audience pleasure of the game is you can change clothes and get money and also become famous. You can also escape from your world and life another life in a virtual game.

3) Why is the game so addictive for audiences?

They game is to be a A list celebrity therefore the audience carry on playing till they get to the top.

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Lui thinks Kim Kardashian is successful because it was well made and it's a mobile game so it's easy to access.

5) What does James Liu suggest is the reason players keep coming back to the game?
There's an enormous amount of diversity in what people enjoy. We all have different psychological needs for what we find fun.


1) What representations of women can be found in Kim Kardashian: Hollywood?
The stereotypical saying women should be intrested only into to fashion and make-up

2) What representations of race, ethnicity or sexuality can be found in the game?
There is some diversion in the game but not all other cultural groups are shown. 

3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotype because the woman has to be slim and have to wear revealing clothes to get a man to like her. However it subverts stereotype because the woman is alone and can become famous by herself.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
The game explains in order to get famous you have to flirt and date other celebrities to gain more fame

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Some might criticise and say all her game shows is females wearing revealing clothes and that there target is to hook up with men to be famous.

Industries

1) How much does Kim Kardashian: Hollywood cost?
it's free

2) How does the game make money?
there are in app purchases

 3) What subscriptions are available to Kim Kardashian: Hollywood?
Gold: 49.99 USD / month (or local equivalent) Silver: 19.99 USD / month (or local equivalent) Bronze: 4.99 USD / month (or local equivalent)

4) How was Kim Kardashian: Hollywood marketed and promoted?
The game was promoted herself and it was based on her lifestyle

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
She self promotes her game in her social media platforms to get her viewers to play the game.

Videogames case study 1: Lara Croft Go

Language

1) Who is Lara Croft and when did she first appear in a videogame?
Lara Croft Go is a turn-based puzzle video game in the Tomb Raider franchise. Its core gameplay and control scheme is similar to its predecessor, Hitman Go. Levels are composed of interconnected nodes and lines. The player controls the series' protagonist, Lara Croft.

2) What classic films influenced the creation of Lara Croft and the Tomb Raider games?
The Indiana Jones films influences Lara Croft and the Tomb raider games.

3) How has Lara Croft and Tomb Raider moved beyond just being a videogame?
Lara croft has been in magazines and films and she's been advertised globally however she's been called a sex symbol worldwide.   

4) What devices can you play Lara Croft Go on?
Lara croft go can be played on mobile,tablet.

5) What type of game is Lara Croft Go?
Lara croft go is a turn based puzzle.

6) How does Lara Croft Go use narrative (storyline)?
Lara croft narrative is based on continuous levels you have to pass. 

7) What iconography can be found in Lara Croft Go? How does this help communicate the sub-genre of videogame?
The game includes items you can grab and take which will help you pass levels.

8) What other characters or enemies feature in the game?
The Queen of Venom antagonist 

9) What is the setting for Lara Croft Go? How does this compare to previous Lara Croft or Tomb Raider games?
It's on an island where other tomb raider games been based on to.

10) Read this BBC article on the history of Lara Croft and Tomb Raider. How has the character of Lara Croft evolved over the last 20 years?
Lara is a explorer with brown eyes and hair, ponytail. Her costume is usually a blue top, brown shorts,high boots and long socks. Her original back story was that she was the daughter of an aristocrat who had a plane crash in a unknown island. 

Representation

1) How are women usually represented in videogames?
Women are usually presented in video games as vulnerable damsel in distress.

2) How does the character of Lara Croft reinforce female stereotypes in the media?
She reinforces her role as she's a sex symbol which is still going on in the media .

3) How does the character of Lara Croft subvert female stereotypes in the media?
she subverts females as she has normal male aspects as in infallible.

4) Why do some people believe the videogames industry is sexist and needs to change?
They think it's its sexiest because there's normally a focus on male characters.

5) Do you think Lara Croft is an empowering feminist icon or just another objectified woman designed to appeal to male gamers?
yes as she has power however she is also represented a sex symbol.

Industries

1) What does PEGI stand for?
PEGI stands for Pan European Game Information.

2) What is PEGI's job?
PEGI's job is to inform audience of videogames what age the games are acceptable for and what to watch out for in them.

3) Which company created Lara Croft Go?
Square enix was the company that created lara croft go.

4) What two popular videogame franchises were combined to create Lara Croft Go?
tomb raider and hitman

5) What else is part of the Lara Croft/Tomb Raider franchise?
Lara croft go

Audience

1) Why might an audience enjoy playing Lara Croft Go?
They may enjoy puzzle and adventurous games.

2) Where and when might an audience play a game like Lara Croft Go? Think about the device it is played on and the times of the day someone might want to play the game.
They can practically play it anywhere in there free time.

3) How did Square Enix design Lara Croft to make it appealing to an audience?
Square Enix designed Lara Croft to appeal to an audience by making the game have interesting levels and rewards to make the audience want to play more.

4) Which of Blumler and Katz's Uses and Gratifications theory might apply to Lara Croft Go?

5) Who is the target audience for Lara Croft Go? How does brand loyalty contribute to this target audience?
The target audience for Lara croft go is the loyal fans that play hitman and lara croft.

A brief history of videogames: blog task

Watch the YouTube video outlining the history of the videogames industry from the 1970s to the 2010s. Now answer the following questions:

1) What were the first videogames like? The first games were very simple and unproblematic.

2) How have videogames changed over time? Many thing's changed such as higher quality  

3) What do the most successful games have in common? Answer this in as much detail as you can. Think about audience pleasures - what do people like about playing videogames? Most gamers are interested in shooting game as its very addictive compared to other genres.

4) What criticisms have been made towards videogames?Definitely  the age ratings as younger kids are playing games that are 18+ which is very bad as it could affect there mindset.

Read this Guardian feature from last year about the sensationally popular videogame Fortnite: Battle Royale and watch the original trailer below.




Now answer the following questions:

1) How many Fortnite players are there worldwide? There are 250 million people playing fortnite. 

2) Why is it so popular? What are the audience pleasures of the game? The game is very addictive as its a shooting and building game.The game itself has great graphics and a good story line.

3) Why might some people criticise Fortnite?Young kids take that advantage of not attending school just to play fortnite which they end up missing important lessons for themselves.

4) Copy and paste two comments from 'below the line' of the Guardian article - these are comments written by Guardian readers in response to the feature. Select one comment you agree with and one you disagree with and explain why.
1st comment: "A fantastic game for all the family. The violence is cartoon-like, not gratuitous or graphic. I limit my children to only playing the Playstation at the weekends. Simple."
I agree with this comment because the game is cartoon-like unlike violent games like gta which includes swearing, stealing, drugs etc.Whereas fortnite only has shooting.

shot lists

Extreme close up			A shot of your face/feature	n
Long shot			A shot of my character walking to school	n
Over the shoulder shot			over the shoulder shot of a character looking towards the bully	n
Medium shot			A body shot of my character looking at the floor	n
Close up shot			A shot of my character facial expression of him sad	n
Medium shot			a wide shot of my character walking whilst sulking	n
medium shot			a medium shot of a new character talking to the main character	n
medium shot			A wide shot of the new character giving the main character lynx	n
Close up shot		Close up shot of the main character smiling		n
medium shot	A wide shot of the main character spraying himself			n
Wide shot	Wide shot of the main character walking towards his bully			n
Birds eye view	Birds eye view of the main character sticking up for himself. This makes the bully weak and the main character strong.			n
Medium shot	Medium shot of the main character smiling joyfully as he stood up for himself thanks to lynx for boosting his courage.			n