TV: Class - Co-owner of a Lonely Heart blog tasks

Language and close-textual analysis

1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, diegetic/non-diegetic sound, mise-en-scene etc.)

Co-owner of a Lonely Heart

Narrative:the aliens have arrived to the planet earth for safety as their planet was attacked and invaded by the shadow king and killed nearly all of them except two of them and one of them is the prince who comes to earth and falls in love with a boy.

Character:gay alien,advanced technology,teacher who is disguised as a human protecting the gay prince,ram who is a indian athletic student.

Iconography:the use of blue,red and orange lights show that its based in the future or another dimension.

Setting:earth,shadow world and the other alien world where the gay prince was born and raised.


2) How does Todorov's theory of equilibrium apply to Co-owner of a Lonely Heart? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.
Everything was fine on planet earth until a huge distruption happened as the shadow king and the aliens arrived at earth.

3) Applying Propp's character theory, what character roles do each of the main characters in Class fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.
ram- helps april when she is in need
tanya-she helps others to move on in the situation
april-she helps by capturing shadow however majority of the time she is the danzle in distress. 

4) What enigma and action codes (Barthes) can you find in Co-owner of a Lonely Heart? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)
An enigma code that i can find is fast moving camera shots and camera angles.This is because it creates more tension and suspense for the audience who are watching it.

5) What examples of binary opposition (Levi-Strauss) can you find in Co-owner of a Lonely Heart? How do these create narrative or drama for the audience?
examples of binary codes i could find were light v dark this is because  when there was a portal open between the human wold and the shadow world it was dark there whereas in the human world it was still day and light.


Representations

1) How is gender represented in Class - Co-owner of a Lonely Heart? Are gender stereotypes reinforced or subverted?
In class it shows girls can fight and there very brave as april fought the shadow king.

2) How is age (e.g. teenagers; older people like teachers or parents) represented in Class - Co-owner of a Lonely Heart? Does the show reinforce or challenge stereotypes about young people?
young age is shown very stereotypical as ram who is a athlete and is shown as a good footballer this reinforces the stereotype that all boys play football 

3) How is race and ethnicity represented in Class - Co-owner of a Lonely Heart? Are  stereotypes reinforced or subverted? race and ethnicity is very stereotypical in class this is because Rams dad and tanya's mum seems very controlling reinforcing the idea that Asian parents and african parents are very strict towards thier children.

4) How is sexuality represented in Class - Co-owner of a Lonely Heart? How does this reflect the BBC's remit to represent modern Britain?
sexuality is shown equally as the prince was gay and other people agree with who they are and who they want to be.

5) How is disability represented in Class - Co-owner of a Lonely Heart? Why are disabled people generally under-represented in the media and how does Class try to address this?
In class we can see that aprils mum is disabled as she is in a wheelchair however she still shows and acts like a mum towards april.

Audience

1) What were the viewing figures for Class and why do you think it did so badly?
The audience couldn't really understand who class was targeted and the story line was not strong enough for the viewers likeing.

2) What audience psychographic groups might particularly enjoy Class?
The loyal and honest doctor who fans ejoy class.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:

Personal Relationships:

Diversion (Escapism):

Surveillance (Information / Facts):

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?
In class we can apply Visceral as April takes her swords out many times.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.


Industries

1) What was the objective of BBC3 when it was launched?

2) Why did BBC3 go online-only in February 2016? 
BBC Three moves online after final night as TV channel. BBC Three has broadcast its final night as a television channel as the youth strand goes online only. ... Themove to online was first proposed in 2014 and was approved by the BBC Trust in November.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?

4) How did the distribution of Class contribute to the failure of the show with audiences?

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?

TV: Doctor Who - An Unearthly Child Blog Tasks

1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, diegetic/non-diegetic sound, mise-en-scene etc.)

Co-owner of a Lonely Heart

Narrative:The narrative on an unearthly child is futuristic and its also based on an alien invasion.This is proven as there is lots of newly and unseen items in the 1960's,this implies that's its from the future.Also susan is smarter then both of her teachers which implies that shes either an alien.

Character:Aliens are represented as scary green and strange however both the characters doctor and susan blend as susan looks like a average teenager and the doctor looks like a average doctor.They both are like a like towards the humans however they do not act like normal humans.  

Iconography: futuristic items and weapons were included in this doctor who,such as time travelling ship which suggest that there from the future or that there aliens as there going to different dimensions with there advanced technology. 

Setting:Towards the end of the show the two teachers were kidnapped and were taken to some unknown planet with susan and the doctor.This also proves susan and the doctor are aliens as they both were familiar with the technology they were using.

2) How does Todorov's theory of equilibrium apply to Co-owner of a Lonely Heart? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

Barbra disturbs Ian changing the subject and creating tension (disequalibrium) and todrovs theory is also used when Ian goes to search for Susan and accidentally goes in the TARDIS again disturbing the peace and creating more tension.

3) Applying Propp's character theory, what character roles do each of the main characters in Class fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

Susan is the hero towards the ending as she tries to stop her grandfather from taking them to another dimension.The doctor is the villian as he kidnaps babra Ian and susan and takes them to a unknown planet.the princess(in need) babra and Ian.
  
4) What enigma and action codes (Barthes) can you find in Co-owner of a Lonely Heart? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

Alot of non-diegetic music was played in the first episode to increase the tension however not many good  camera shots have been used.(I cannot blame them as it was made 1960's).

5) What examples of binary opposition (Levi-Strauss) can you find in Co-owner of a Lonely Heart? How do these create narrative or drama for the audience?

light v dark the inside of the tardis was light and cool however the outside setting was more dark and preternatural.

Representations

1) How is gender represented in Class - Co-owner of a Lonely Heart? Are gender stereotypes reinforced or subverted?

An unearthly child reinforces the stereotype that men are more braver and that they are meant to be the leader as Ian was driving the car and barbra was the passenger which reinforces the stereotype that men are supposed to drive.
 
2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?

Female Teenagers are meant to be represented as gossipy however babra subverted that stereotype as she was shown as brave since she was trying to find susan and look after her.She is represented as the hero in this scene.

3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?

One stereotype that is shown is that young teenegers listen to music this is reinforced as susan was listening to music another stereotype is old people are not quit intelligent this is subverted as the doctor is unique and very intelligent.

4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?

All of the characters in An unearthly child are white due to the racism back at 1960's however that all changed after black people having there rights to freedom and etc.Also recent episodes include more ethnicity in newly doctor who episodes.

5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode.

In unearthly child susan was laughed at because of her intelligence as she was trying to state point however the class did not believe what she was saying.

Audience

1) Who is the target audience for Doctor Who? Has it changed since 1963?

The doctor who audience who were targeted are based young teenagers who were interested into sci-fi and fantasy movies.
  2) What audience psychographic groups might particularly enjoy Class?

The audience who are interested in science and outer space or mysterious and sci-fi movies.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:

Personal Relationships: Susan and the doctor

Diversion (Escapism):sci-fi

Surveillance (Information / Facts):hysterical events as susan was talking about the french revolution.

4) What additional Uses and Gratifications would this episode provide to a modern 2018 audience?

5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

visceral- this is because Dr who has multiple genres not just sci-fi there are comedy,horror,action and fantasy.voyeuristic- as audience find escapism through the futuristic representation and forget about their daily busy lives.
vicarious- using actors that audience wont ever forget, The audience are attracted by the star power of Dr Who.


Industries
1) What was the television industry like in 1963? How many channels were there?

1)In the 1960s, there were only two channels available on TV, including BBC where Doctor Who was from.

2) Why is Doctor Who such an important franchise for the BBC?

2)Dr who is such an important franchise to BBC as it was the oldest show on their channel and is one of the reasons BBC is so successful at the moment.

3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'?

3)Doctor Who meet the BBC's mission statement to 'inform, educate and entertain as it educates the audience about space,science and entertains the audience through escapism as its meant to take the audience out of the time and world they are in.

4) How is the BBC funded?

4)By TV licence.

5) Who regulates the BBC and what is the watershed?

5) watershed is when the shows are aired after 9 pm as they are not for kids might be because they contain violence or swearing.

Social and Historical context
1) How does An Unearthly Child reflect the social and historical contexts of the 1960s?

1)

2) How might audiences have felt towards science fiction in the 1960s?

2) audience might feel scared of space as they haven't been there and it wasn't deeply explored at that time.Also doctor who is based on space and time travelling. 

Magazines and advertising learner response

 1)Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).


2) Read through your answers again. Write down the mark you achieved for each question:

Q1:0
Q2:0
Q3:2
Q4:1
Q5:1
Q6:4


3) Write down five magazine cover conventions. Look back at the original notes if you need help.
Title of publication
Colour scheme
Cover lines
Central
Slogan

4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.

5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.

6) For Question 6, read the exemplar answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign. 

doctor who

1) How does Class meet the conventions of a TV drama series?
Class has some of the conventions of a TV drama series including: episodical narrative 

2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.

space 
alien invasion
time travelling

character
alien who change their appearance to a human form. 

iconography
space suits
space ships 
futuristic weapons
gadgets

3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?
class is a science fiction horror that is set in a high school which is a teen drama

4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?
The doctor appears at the beginning of the show.

5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.
The target audience is a teenagers as the character a teenagers apart from the doctor so its a mainstream audience.

galaxy

1) Who is Audrey Hepburn?
Audrey Hepburn was a famous actress in the 1950s.

 2) Why did Galaxy select Audrey Hepburn for this advert?
  they used Audrey Hepburn because her film was a popular also she is an celebrity so people can be amazed by the fact that she in the galaxy advert.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? the connotations of the advert is that when audrey hepburn got of the bus she acted as if the car driver was a taxi as she took the buses hat and put it on top of the driver.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The advert was set in 1950s as audrey hepburn was famous that year as her film was a hit.

5) What is intertextuality?
 intertextuality is where one product makes reference to other media products to interest and engage the audience.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
CGI-version of Hepburn from 1953, the year hit film Roman Holiday. they used this as it was set in italy and her film was a huge hit.

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

The bus driver is the doner. Hepburn is the heroine. The other man is the protagonist.

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The equilibrium is the at the beginning when the bus is driving
The disequilibrium is when the fruit stand falls and the bus cant move
The new equilibrium is when the chauffeur\car driver offers her a ride then they drive off

9) What representations of gender can you find in this advert?
It is represented at all genders since it wasn't targeted at female/male alone so that conotes that it is targeted at males and females.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
 In this advert, there are stereotypes used . they are used so that the audience can can quickly communicated to the target audience. 

Advertising case study 2: Represent NHS Blood campaign

1) What does BAME stand for?
BAME stands black,asian,minority and ethnicity.

2) Why is there a need for blood in the BAME community? 
Only 3% person of the BAME community donate however we need more donors from the BAME community. 

3) What does this advert want people to do once they've seen it ('call to action')?
The advert motivates others to donate blood and save other peoples lives.

4) Why is the advert called 'Represent'?
This is because it shows many people representing the BAME community.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? 
The first black person we see is the lead Rapper of the advert NHS Blood campaign Lady Lashurr as she is famous for her rapping. The second black person we see is Nicola Adams as she is the Gold medal boxer. And Lastly we see the CEO of MOBO is Kanya King.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
To show that they need more BAME background blood donors in the UK.

7) How does the advert match the key conventions of a typical rap music video?
It's very catchy and it has a good beat to it. And the lyrics also rhyme as well as it relates to NHS .There also low angle shots included to shown the power BAME background people have.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)It shows a disabled basketball player(Ade Apatian) in a wheelchair next to the Olympic Stadium. This has been deliberately used to show that anyone can be and Olympian and anyone could do anything.

9) How does the advert reinforce certain stereotypes of the BAME community? 
Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
Some people could find this offensive or negative because if only 3% are donating their blood, whats the point of donating it because its not going to make a difference.

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
At the beginning when Lady Leshuur turns around, it is a long shot and we can see her costume which was a tracksuit which matched the music and the audience is us,her makeup is bright and eye catching so the viewer is attached,the setting is above a building is on the rooftop and there are many buildings around the music video.

OMO

1) What year was the advert produced?
omo was produced in the 1950s.

2) How were women represented in most adverts in the 1950s?
women were represented as house wives who have domestic duties.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
It's short and it's a strong heading which shows the audience that OMO is one of the best washing powder there is to use.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The make up is done perfectly for the women which indicates that even if she cleans she will still look pretty.

5) Why is a picture of the product added to the bottom right of the advert?
The picture is added to the bottom right which shows that it's big and it's worth a lot of money.

  6) What are the connotations of the chosen colours in this advert?
In the advert there is white red and blue colours used. These red and blue colours shows the audience that the advert is very basic or old as they haven't used a variety of colour which shows that the advert is old.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
OMO uses bold text to makes those words stand out with black colour on a white background so it can stand out to people.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The advert indicates that women only clean/cook and there supposed to look pretty everywhere they go.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The people in 1950s would buy this product and not have any thoughts on sexism since they were all used of it in 1950s.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
 The oppositional reader would think that the advert is horrendous since its very sexist and they would want the company to delete the OMO advert.