1) What year was the advert produced?
omo was produced in the 1950s.
2) How were women represented in most adverts in the 1950s?
women were represented as house wives who have domestic duties.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?
It's short and it's a strong heading which shows the audience that OMO is one of the best washing powder there is to use.
The make up is done perfectly for the women which indicates that even if she cleans she will still look pretty.
5) Why is a picture of the product added to the bottom right of the advert?
The picture is added to the bottom right which shows that it's big and it's worth a lot of money.
6) What are the connotations of the chosen colours in this advert?
In the advert there is white red and blue colours used. These red and blue colours shows the audience that the advert is very basic or old as they haven't used a variety of colour which shows that the advert is old.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
OMO uses bold text to makes those words stand out with black colour on a white background so it can stand out to people.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The advert indicates that women only clean/cook and there supposed to look pretty everywhere they go.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The people in 1950s would buy this product and not have any thoughts on sexism since they were all used of it in 1950s.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reader would think that the advert is horrendous since its very sexist and they would want the company to delete the OMO advert.
No comments:
Post a Comment