Audience Effects Theory

1) Write a definition of a passive audience: 
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone
2) Write a definition of an active audience: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3)Write a definition of the hypodermic needle theory: this is the suggestion that audience are always passive and therefore take the intended message from the producer as if it was injected into their minds.this assumes.

4)Blumler and Katz:
INFORMATION/SURVEILLANCE:

Blue planet 2

> Why: This is because it is a documentary that

teaches you about the under water life and under water creatures that are not discovered

in the oceans.

WHY: People who have gone will relate as they may be reminded of kinds of people at their school. Additionally, teachers may relate to the types of teachers at the school.

DIVERSION/ENTERTAINMENT: incredibles

WHY: The audience have the chance to be distracted by a piece of media about something very different from their own lifestyle.

RELATIONSHIPS: fast and furious

WHY: Long time viewers of the show often come to love the character of Sherlock or Moriarty and will watch the show to find out what happens to them

Q5) in this clip, one of the audience pleasure
is called the 'information/surveillance'. this
provides information about the ocean(lives
of the sea creatures are explained).another
audience pleasure is called diversion. this is
the voice over "magical fantasy","fairy tale".it
also shows bright colours and deep sea.


Q6) Extension task
"SATURDAY NIGHT TAKE AWAY"
in this clip, my audience pleasure is called
diversion/entertainment. this is pranking other
celebrities to an extreme extent for entertainment
of the audience.Another audience pleasure
theory is voyeuristic. this is where hidden
cameras used as a disguise so audiences
have a "behind the scenes" role.