Reception Theory

1) What is the preferred reading of a media text? 
A preferred reader is the creater intends for the audience to understand.

2) What is the oppositional reading of a media text? 
Oppositional reader is the opposite of preferred reader what the creater opposite understanding.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?)
The trailer positions the audience to respond to the young people as dangerous and unprotected as they are easily influenced. 

4) Why might young people reject this reading and construct an Oppositional reading of the trailer? 
The producer may be stereotypical as the trailer is clearly demonstrating all young people are associates with gang culture.

4) Why might young people reject this reading and construct an Oppositional reading of the trailer?
A majority of teenagers might do this because they know that teenagers just want to join in with the society in crimes and they want to be a better person/better role models to others.

5) Write a 200 word analysis of the McDonald's advert using preferred, negotiated and Oppositional readings?

preferred reading-would be a the trying to convince the consumers to buy their product/their mouth-watering big and juicy burger.

oppostional reading-some customers would agree with the advert and would feel displeased since all of the information about the big mac is false and not true.others may disagree since there vegetarian and they don't eat meat.
neogiated reading-not everybody likes burgers some may prefer other things.