Preliminary exercise: TV advert - 'Late to lesson

Statement of intent: 100 words explaining what you plan to make.

I plan to make a 30 second advert for lynx.I will use high and low camera shots to emphasis the young teenagers power and weaknesses.The low camera shots will show how powerful the teenager is towards the bullies after he uses lynx and the high camera shots will show how weak the young teenager is towards the bullies.

I will reinforce the stereotype of young teenagers in my TV advert.Usually young teenagers are bullied and the lynx will represent courage and power.

TV advert planning and Statement of intent

My chosen body spray brand is lynx. Lynx is a poplar brand which lots of people through out the uk buy mainly men.

In the beginning there's a young teenager walking to his lesson however he meets a group of teenagers teasing him and saying unpleasant words towards him and his appearance. The young teenager is often bullied at school and is helpless as there's too many teenager's bullying him.Later that day he see's a older man who notices the young teenager was upset.The older man releases the poor upset kid is getting bullied so he gives him advice on what to do if they approach him again. However the next day the young teenager decided to listen to the old man's advice and he bought lynx from a shop an d sprayed himself.The lynx deodorant boosted his courage and allowed him to stand up for himself. Earlier that day the group of bullies decided to try and bully the young teenager however the young teenager stood up for himself and allowed him to stop the group of bullies from bullying ever again.

Camera shots : Birds eye view , Extreme close-up,close up , medium shot  , long shot.My diegetic sound will be dialogue with classmates my slogan will be called ''Be the champ''.This whole advert will be filmed in school as its based on someone getting bullied. A lot of teenagers use lynx so the lynx advert would be targeted at a age between 14-16. 

Summer project tasks

NIKE

Narrative: What is the story of the advert?
The main story behind this advert is that Londoners can do anything and that nothing is impossible.This also subverts some stereotypes. 




Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
This advert suggests that their London audience are determined to do anything and nothing is impossible. 




Representations: What representations of young people can you find in this advert?
This suggest that young people live a hard life and are determined to do anything another representation of young people is that their careless and hard working.  


PUBLIX


Narrative: What is the story of the advert?
The story is about a kid struggling in class and failing tests however he was motivated by his parents which allowed him to go uni as his grades drastically improved. 



Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
This suggest that if you follow their lifestyle you'll be as successful as them.


Representations: What representations of young people can you find in this advert?
Young teens might not understand why school is important as there careless but as they grow up and get at a mature stage they'll understand.

LYNX



Narrative: What is the story of the advert?
This advert shows others struggling to be themselves as there taught to behave.




Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?
The advert shows others and motivates others to be themselves not matter what you are.






Representations: What representations of young people can you find in this advert?
This represents young people as young people are insecure of themselves and they gain a lot of stress because of that.