Preliminary exercise: TV advert - 'Late to lesson

Statement of intent: 100 words explaining what you plan to make.

I plan to make a 30 second advert for lynx.I will use high and low camera shots to emphasis the young teenagers power and weaknesses.The low camera shots will show how powerful the teenager is towards the bullies after he uses lynx and the high camera shots will show how weak the young teenager is towards the bullies.

I will reinforce the stereotype of young teenagers in my TV advert.Usually young teenagers are bullied and the lynx will represent courage and power.