Videogames case study 2: Kim Kardashian Hollywood

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective of the game is to be as famous as possible by getting attention from starnews and dating.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celebrity is one at the very top of their field. It may be a bankable movie star, a major recording artist, international sports star, social media personality, film director, mogul, or an international TV broadcaster.This is important as her lifestyle is being portrayed in the game itself.

3) How do you download the Kim Kardashian: Hollywood game?
You can download it on tablet or a iphone.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
It's based on a famous celebrity living a luxurious lifestyle and it represents kim lifestyle.

5) What characters can you play as? What characters appear in the game?

You can play as Cassio, Raul Ferro,Rival, Julio Romero,Crystal Fletcher,Steven/Steph Murphy,Chad Dylan Parker,Sandra Kirkland.

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
Younger females age are targeted as there mostly intrested in make-up dating and fashion.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

The audience pleasure of the game is you can change clothes and get money and also become famous. You can also escape from your world and life another life in a virtual game.

3) Why is the game so addictive for audiences?

They game is to be a A list celebrity therefore the audience carry on playing till they get to the top.

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Lui thinks Kim Kardashian is successful because it was well made and it's a mobile game so it's easy to access.

5) What does James Liu suggest is the reason players keep coming back to the game?
There's an enormous amount of diversity in what people enjoy. We all have different psychological needs for what we find fun.


1) What representations of women can be found in Kim Kardashian: Hollywood?
The stereotypical saying women should be intrested only into to fashion and make-up

2) What representations of race, ethnicity or sexuality can be found in the game?
There is some diversion in the game but not all other cultural groups are shown. 

3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotype because the woman has to be slim and have to wear revealing clothes to get a man to like her. However it subverts stereotype because the woman is alone and can become famous by herself.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
The game explains in order to get famous you have to flirt and date other celebrities to gain more fame

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Some might criticise and say all her game shows is females wearing revealing clothes and that there target is to hook up with men to be famous.

Industries

1) How much does Kim Kardashian: Hollywood cost?
it's free

2) How does the game make money?
there are in app purchases

 3) What subscriptions are available to Kim Kardashian: Hollywood?
Gold: 49.99 USD / month (or local equivalent) Silver: 19.99 USD / month (or local equivalent) Bronze: 4.99 USD / month (or local equivalent)

4) How was Kim Kardashian: Hollywood marketed and promoted?
The game was promoted herself and it was based on her lifestyle

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
She self promotes her game in her social media platforms to get her viewers to play the game.